The video that was produced by the BirminghamWater Works Board for social media was not done to get brownie points frommembers of the Alabama House and Senate, nor to keep them from passing a billthat would increase the number of individuals who presently sit on the WaterWorks Board.
It was done because the majority of the Boardwanted to educate its customers on its processes in order to convey their storyin a positive way. BWWB previously met with the City Council and the JeffersonCounty Mayors Association. With a desire to reach customers, BWWB chose to do avideo that spotlighted those who do a great job for the system every day.Employees of BWWB can explain the detailed processes of their work to customersand other interested parties.
This get-out-a-positive-message campaign willexpand to involve support of a marketing campaign for paying online, supportingHome Serve, information on how to fix our leaks, and the upcoming meeting withneighborhood elected officials to explain the small rate increase.
My problem with , appearing in the Birmingham News on March 21, relates to the secondhalf where he repeatedly implied that the video was related to the legislativefight. This article continued a bias the Birmingham News has had against theWater Works Board for over 20 years. Again, in closing, this video has been inthe works for several weeks and has nothing to do with the bills underconsideration in Montgomery.
Jesse J. Lewis Sr. of Birmingham is presidentof the Lewis Group, a communications consultant of the Birmingham Water Works.
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